How to Write a Website Brief Agencies Love

A good brief saves weeks of back-and-forth and makes quotes comparable. It doesn’t need to be long, just clear.

Include these sections

1. About the business: what you do, for whom, and what makes you different
2. Goals: leads, sales, bookings, credibility, recruitment
3. Audience: who visits, from where, on which devices
4. Pages and features: a rough sitemap and must-have functions
5. Content: who writes copy and provides images
6. Examples: sites you like and why
7. Budget range and deadline
8. After launch: hosting, maintenance, SEO

Be honest about budget

Sharing a range helps agencies propose the right solution instead of guessing.

Or skip the document

Our quote form walks you through the same questions, and you can leave a voice note if that’s easier than typing.

Frequently asked questions