Generative Engine Optimization (GEO): Getting Cited by AI Assistants

Generative engines don’t show ten links; they write an answer and sometimes cite sources. GEO is the practice of making your brand one of those sources.

Be an entity, not just a website

AI systems understand brands as entities with attributes: what you do, where, for whom, how you compare. Describe these consistently on your site, profiles and directories.

Publish citable content

Original data, clear definitions, comparisons, pricing and step-by-step guides are more likely to be cited than vague marketing copy.

Earn mentions

Reviews, industry directories, partner pages, podcasts and press coverage all reinforce your authority.

Make it machine-readable

Server-rendered HTML, clean headings, schema markup and fast pages make your content easy to crawl.

Measure what you can

Track referral traffic from AI tools, branded search growth and periodically test the prompts your customers use.

Frequently asked questions