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Business Growth

Facebook Page vs Website: Why Sri Lankan Businesses Need Both

Facebook and Instagram are where many Sri Lankan customers discover businesses. But a page on someone else’s platform has limits.

What social media is great for

  • Reaching new people
  • Showing day-to-day activity
  • Conversations and community

What a website does better

  • Appearing in Google searches
  • Showing full product catalogues and prices
  • Taking orders and bookings automatically
  • Building trust with a professional address and email
  • Staying yours if an account is restricted or hacked

Make them work together

Post on social, link to specific website pages, and install the Meta Pixel so you can retarget website visitors with ads.

Frequently asked questions

Is a Facebook shop enough?

It’s a good start, but a website gives you more control over checkout, data and branding.

Can my website show my Instagram feed?

Yes, a feed can be embedded, though links to key posts are often lighter and faster.

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