SEO
Answer Engine Optimization (AEO): A Practical Playbook
How to structure content so search engines and voice assistants lift your answers into featured snippets and AI overviews.
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Website Migration Without Losing SEO: A Step-by-Step Checklist
Migrations are one of the most common causes of sudden traffic drops. Most of the damage is avoidable with planning.
Before launch
- Crawl the current site and export every URL
- Identify pages with traffic, rankings and backlinks
- Map every old URL to its new equivalent
- Keep or improve content on valuable pages
- Copy over titles, meta descriptions and structured data
- Block the staging site from search engines
At launch
- Set up 301 redirects from old to new URLs
- Remove the noindex from the new site
- Submit the new XML sitemap in Search Console
- Check robots.txt, canonical tags and hreflang
After launch
Monitor Search Console for errors, test redirects, watch rankings for key pages and fix 404s quickly.
Frequently asked questions
Is a temporary dip normal?
Small fluctuations for a few weeks are common. Large, lasting drops usually point to redirect or indexing problems.
Should I change URLs during a redesign?
Only if there’s a clear benefit. Every changed URL needs a redirect.