SEO
Generative Engine Optimization (GEO): Getting Cited by AI Assistants
What influences whether ChatGPT, Gemini, Perplexity and AI Overviews mention your brand, and what you can do about it.
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Answer Engine Optimization (AEO): A Practical Playbook
Answer Engine Optimization is about being the source search engines quote when they answer a question directly. It builds on SEO but focuses on clarity and structure.
Find the questions
Use “People also ask”, Search Console queries, sales calls and support tickets to list the questions customers really ask.
Answer first, then expand
Put a direct, one- or two-sentence answer immediately under a question-style heading. Then add detail, examples and nuance.
Use the right formats
- Short paragraphs for definitions
- Numbered lists for steps
- Tables for comparisons and prices
- FAQ sections for related questions
Add structured data
FAQPage, HowTo, Product and Organization schema help search engines interpret your content correctly.
Keep it current
Update answers when prices, laws or processes change. Fresh, accurate answers are more likely to be featured.
Frequently asked questions
Is AEO different from SEO?
AEO is a focused part of SEO, centred on answering specific questions in formats search engines can extract.
Does AEO help with voice search?
Yes. Voice assistants usually read featured answers aloud.