SEO
Answer Engine Optimization (AEO): A Practical Playbook
How to structure content so search engines and voice assistants lift your answers into featured snippets and AI overviews.
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Technical SEO Checklist for Small Business Websites
Great content can’t rank if search engines can’t crawl and understand it. Run through this checklist at least twice a year.
Crawling and indexing
- XML sitemap submitted in Search Console
- robots.txt not blocking important pages
- No accidental noindex tags
- Canonical tags on every page
- Clean, descriptive URLs
Site structure
- Logical navigation and internal links
- One H1 per page
- Breadcrumbs on deeper pages
- No orphan pages
Performance and mobile
- Fast loading on mobile
- Good Core Web Vitals
- HTTPS everywhere
Structured data
Organization, LocalBusiness, Service, Product, Article, FAQ and Breadcrumb schema where relevant.
International
hreflang tags for multilingual sites and consistent language URLs.
Frequently asked questions
How often should I audit technical SEO?
At least twice a year, and after any redesign or migration.
Which tools help?
Google Search Console, PageSpeed Insights and a site crawler cover most needs.