SEO
Answer Engine Optimization (AEO): A Practical Playbook
How to structure content so search engines and voice assistants lift your answers into featured snippets and AI overviews.
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Schema Markup: A Plain-English Guide for Business Owners
Schema markup is code that labels the facts on your pages (your business name, prices, reviews, opening hours, so machines can read them reliably.
Types that matter most
- Organization / LocalBusiness: who you are and how to contact you
- Service / Product: what you sell and prices
- FAQPage: question-and-answer content
- Article / BlogPosting: blog content
- BreadcrumbList: page hierarchy
- Event, Course, Recipe: where relevant
Benefits
Eligibility for rich results, clearer understanding by search engines and better input for AI assistants.
How to add it
JSON-LD in the page head is the recommended format. Test with Google’s Rich Results Test and fix warnings.
Frequently asked questions
Does schema directly improve rankings?
It isn’t a direct ranking boost, but it can improve how your pages appear and are understood.
Does this website use schema?
Yes, organisation, services, FAQs, articles and breadcrumbs.