SEO
Answer Engine Optimization (AEO): A Practical Playbook
How to structure content so search engines and voice assistants lift your answers into featured snippets and AI overviews.
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Multilingual Websites and hreflang: Doing International SEO Right
Serving customers in several languages can multiply your reach, if search engines show the right version to the right people.
Choose a URL structure
- Subfolders: example.com/si/ (simple and strong)
- Subdomains: si.example.com
- Country domains: example.lk, example.co.uk (strongest local signal, most work)
Implement hreflang
Each page lists all its language versions, including itself, plus an x-default. Tags must be reciprocal across versions.
Translate, don’t just convert
Use native speakers, adapt examples and currency, and research keywords per language, people don’t search with literal translations.
Local signals
Local currency, phone numbers, addresses and reviews strengthen relevance for each market.
Frequently asked questions
Should I auto-redirect visitors by location?
Avoid forced redirects; suggest a language instead and let people choose.
Is automatic translation bad for SEO?
Unreviewed machine translation can be low quality. Have important pages reviewed by native speakers.