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If your website serves visitors in the UK or EU, privacy laws like the GDPR and UK GDPR affect how you collect and use personal data. This is a general overview, not legal advice.
Explain what data you collect, why, your legal basis, who you share it with, how long you keep it and people’s rights.
Non-essential cookies such as analytics and advertising generally need consent before they’re set. Offer equally easy “accept” and “reject” options.
Collect only necessary data, explain how it will be used and keep marketing opt-ins separate and unticked.
Use HTTPS, restrict access, keep software updated and have a plan for data breaches.
In the UK and EU, analytics cookies usually require consent. Check current guidance from your regulator.
It can, if you offer goods or services to people in the EU or monitor their behaviour.
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